Outdoor Industry Association research aims to provide all the information needed to keep businesses up-to-date on consumer participation in active outdoor activities, retail sales of outdoor products, and other industry trends.
OIA has an in-house research desk to serve as an ongoing resource in assisting members with data interpretation and trend tracking.OIA proactively promotes research to support industry growth and highlight business activities in the outdoor industry.
Market Research
OIA conducts market research that helps businesses stay at the front end of the customer curve – supporting their competitiveness and profitability. OIA research is a member benefit and is available to OIA members only. OIA Market Research includes:
- Monthly Topline Retail Sales Reports
- Operational Ratio Reports
- Distribution Study
- State of the Industry Report
Social Research
Outdoor Industry Foundation (OIF) conducts social research which reflects the macroeconomic forces and trends that influence the health of our industry. OIF research is available to the public at no cost. OIF Social Research includes:
- Participation Studies
- Economic Reports
- Lifestyle and Target Market Reports
Working Groups establish a forum for tackling issues and challenges specific to a sector of the industry. OIA working groups include: B2B, Fair Labor, and ASTM Product Standards. Standards and toolkits, usually the result of a working group, promote conformity in implementation and assessment measures that improve product and service quality and cost competitiveness.
Standards
OIA progressively identifies and develops standards and tools that ensure outdoor industry products and services are the best in their sector. Outdoor Industry Association identifies and supports technology needs and responsible business practices that provide a competitive edge for industry businesses.
